Angry Bird

Angry Bird was an extremely popular smartphone game in one or two years ago. The game was first released for Apple's iOS, and then with its popularity, the company designed versions for other touchscreen-based smartphones including the Android, Symbian, and Windows Phone operating systems; it also expanded to video game consoles and for PCs (Wikipedia). Besides, currently there are a variety of series and editions of Angry Brid for its all gameplayers. Also, overall the world we can find many other not only media products related to Angry Birds, such as TV series and movies, but also merchandise about this game, such as plush toy, T-shirt and even softdrink. We should say that, currently Angry Bird is not only a game but a brand which is loved by many people.

From my personal perspective, the popularity of the game, to a large extent, is because the popularity of iPhone, since this game is designed for the game players who use the touch-screen phone. To be honest, I do not think this game is really interesting and challenging. If it was first released as a PC game, I do not think it would become really popular, since this game is just so simple compared with other PC games, no matter from the way of playing or the storyline of this game. But for the touch-screen phone owners, simplicity is the best thing, since the screen is small and there is no mouse and keyboard to use to control a relative complex game.The simplicity, from my perspective, provide the possibility for players to immerse in this game, since if it was a game hard to control and play by the iPhone owners, and then how the players would be immersed in playing it as an amusement. Also, Angry Bird should be considered as a really earlier game app for Apple’s iOS. Based on what I currently know is, at that time there is not enough game app that can be chosen by the phone owners. So after this game was released in Apple's App Store, many phone owners would like to try and play it. And then there was trend among all iPhone owners which is you have to play Angry Bird. It is just like fashion which is something that you have to follow. Along with the popularity of iPhone, more and more people play this game. At the same time more and more people want to play it, but they do not have the access to play it. We all know that iPhone’s Apps are all exclusive, which cannot be downloaded by other smartphones. The desire of playing absolutely prompted the popularity of this game. This can be considered as the shared involvement, since you always want to be “in” the social network. In the end, I want to say that whether or not a game can be successful and popular, to a large extent, not only depends on the technology, but also depends on the social network around you.